What an afternoon, and what an evening party!
On Friday 22nd of November, we organized ‘To B or not to B’ seminar to promote B Corporation certification among visitors of Slush – the leading tech and start-up gathering in the world.
We were happy to enlist support from Goodwings, Aliter Networks, Kraft, and Ramborn Cider sharing their B Corp stories. We met entrepreneurs and some larger companies in Finland interested in B Corp and trying out the B Corp impact self-assessment tool.
We became the first Finnish B Corp in 2017. B Corps are known for integrating a positive impact on customers, communities, workers, and the environment through good governance. They are for-profit but with a bigger purpose. The pioneers of B Corps are Ben & Jerry’s and Patagonia, but last month also Burton Snowboarding and the Guardian the media group joined the global movement of over 3,000 companies making a splash.
Now there are a dozen Finnish companies that we know are interested in becoming one. We welcome this because this is a network we trust. We use other B Corps’ products and services because we know the providers to be good. And this, surely the people who came to the after-party at our HQ can testify.
The B Corp story in Finland has just begun. We want to support the growth of the B Corp community here by organizing monthly B Nights where anyone on their B journey can meet and chat with people with similar ambition. We open up our HQ at Kaapelitehdas as a venue.
The first B night will be on Wednesday 11 December. We look forward to more B Corps in the Nordics. Who knows, your company may be the next Patagonias or Ben & Jerry, promoting the idea of balancing purpose with profit.